Fifteen years ago, I co-founded CustomScoop to provide a better media monitoring service. My partners and I were tired of the old-fashioned paper clipping services that would mail news stories sliced from hard copy newspapers every couple of weeks. It was slow, it was expensive, and it was impossible to budget for accurately. CustomScoop started…
With all of the controversy surrounding Uber these days — especially as it relates to government oversight — it was good to see the New York Times Editorial Board take a skeptical view of one of the city’s key anti-Uber arguments. Unfortunately, that good feeling was short-lived as the paper ended up advocating a tax-driven…
LinkedIn provides a valuable platform for individuals to build and nourish professional relationships. I was an early adopter of the service and regularly recommend it to recent graduates as a useful tool to help build their careers. But it’s far from perfect. Although it can help users to surface information about professional connections within their networks, there…
High-tech entrepreneurs suddenly find themselves in an unusual position: the political crosshairs. Candidates usually scramble to align themselves with innovators and job creators — often falling over each other to do so. Over the past two decades, Washington has turned to Silicon Valley for answers and talent. Tech gurus have truly been the darling of…
Like many advocates of the new media era, I spend a lot of time consuming blogs (like this one) and other social media. Frequently, I find myself realizing that the only traditional journalism I have read recently is content shared on some social network. That’s unfortunate. Read the rest of this post on Media Bullseye.
With the rise of content marketing, more and more brands are putting out their own content — just like we do right here with Media Bullseye on behalf of CustomScoop. But is branded content a legitimate, viable source of information for the public, or is it propaganda? Read the full article at Media Bullseye.
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good. Read the full post on the Media Bullseye blog.