In this episode of the Roundtable, I’m joined by Shel Holtz, principal of Holtz Communication + Technology and co-founder of the FIR Podcast Network, home of the Roundtable, to discuss three topics: Facebook’s Instant Articles and their potential impact on the news business Twitter’s elevation of its Chief Financial Officer to head marketing in the…
In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics: — The role of print publications in the modern media mix. — The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications…
Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include: — Does Harvard Business Review’s approach to online content demonstrate that quality trumps quantity? — Is Facebook on the road to becoming to news outlets what Amazon…
Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include: — Does Harvard Business Review’s approach to online content demonstrate that quality trumps quantity? — Is Facebook on the road to becoming to news outlets what Amazon…
William Beutler is the founder of Beutler Ink, a social media content agency that specializes in visual storytelling and content marketing. He’s done work for companies like Google, Verizon, and the NBA, to name just a few. For much of the past decade, he has been active as an editor of Wikipedia. And he recently co-authored…
In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss: — How to effectively benchmark performance using web analytics. — How to determine the ROI of PR (and what to do when a client asks you to do the impossible). — How to…
In this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular. Listen to the full episode at Media Bullseye.
With the rise of content marketing, more and more brands are putting out their own content — just like we do right here with Media Bullseye on behalf of CustomScoop. But is branded content a legitimate, viable source of information for the public, or is it propaganda? Read the full article at Media Bullseye.
In this episode of Chats with Chip, Kevin Anselmo of Experiential Communications joins me to talk about founding a PR firm focused on helping academics and educators communicate more effectively. Listen to this episode at Media Bullseye.
FIR Podcast Network co-founder Neville Hobson joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Listen to this episode at Media Bullseye.