Closing a chapter…

A little over 3 years ago, I sold CustomScoop to CARMA. That closed a 15-year chapter that began in 2000 when I co-founded one of the first online media monitoring services, but opened a whole new one with the acquiring company. Today, I’m marking the end of that chapter and will soon begin another new…

The value of checklists

I’m a big fan of checklists. There’s a reason why pilots and others in life-and-death roles rely on them to ensure things get done right. In business, we often develop processes to deal with repeatable activities — things like on-boarding clients, promoting events, and publishing content. Many times we will get a group together, think…

|

“Audience Intelligence” May Be a Smarter Term Than “Media Intelligence”

Our industry typically likes to refer to itself as purveyors of media intelligence. This stems from the fact that we grew up out of media monitoring and analysis and continue to uncover valuable insights from the public media. Yet that’s not really the most accurate description of what we do and the value we offer….