Do you link to your competitors? We do.
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good.
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good.
One thing most entrepreneurs remain concerned about at all times is “feeding the funnel.” In other words, introducing prospects to the product or service being offered. The more qualified prospects exposed to your offering, the more sales you are likely to convert. This same concern crosses the boundaries between different types of businesses. B2B and…
OK, well maybe not anyone. But if you can write an email, you can write a blog. So says Farrell Kramer in an informative article in PR Tactics. The key to blogging in my opinion is the enthusiasm and commitment to doing it. The actual writing is pretty easy and certainly mimics what many professionals…
Convio, a provider of constituent relationship management software and services, released a report detailing the continued growth and success of online efforts in the face of the economic downturn. The Convio Online Marketing Nonprofit Benchmark Index Study seeks to measure the growth and success of technology based outreach undertaken by its non-profit clients.
Not surprisingly, California has the most representation at Demo 07. By my unofficial count, there are 32 companies from the Golden State here. Next in line is a tie between Massachusetts (5) and foreign countries (5). Below is the complete breakdown California (32) Massachusetts (5) Foreign countries (5) Arizona (4) Washington (4) Florida (3) New…
Many companies actively engage in search engine or keyword advertising today. Some go the DIY route using the tools the Google or Yahoo provide, while others outsource it to specialists in the Pay Per Click (PPC) arena. The question of whether to keep it in-house or hire a consultant is not an easy one. But…