Do you link to your competitors? We do.
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good.
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The Buzz Surrounding Michael Moore’s Latest Film
It must be CustomScoop day here on this blog. Our team there put out an interesting blog post last night that is an abbreviated version of the typical analysis we provide clients. In this case, they decided to look at the buzz surrounding Michael Moore’s “Sicko” film. Included was a chart showing volume of blog posts:…
Content Marketing Hand-Wringing
There seems to be a lot of angst about content marketing these days. Perhaps its a reaction to the term itself (Christopher Penn points out that use of the phrase seems to have peaked). Or maybe it is a lack of innovation and meaningful use of metrics, as Gini Dietrich laments. Or might it be…
KD Paine’s Measurement Standard Blogified
Good news for those of you interested in measurement: Katie Paine’s newsletter is now available in blog format. Well, sort of. The blog has teaser posts with links to the The Measurement Standard newsletter page that then links back to post comments on the blog. I’d prefer to see the full content in the blog itself so…
It’s official: Feb 9 primary set // Trump team leans on Horn // Sanders lands big backers, hit by DNC … and more
(via Primary Digest) There are 53 days until the New Hampshire primary. Random thoughts & observations… — Surprising nobody, NH Secretary of State Bill Gardner officially set February 9, 2016 as the date for the New Hampshire primary. For those who were concerned about the accuracy of the countdown at the start of each…
Sanders launches ads // Jeb predicts NH win // The week ahead … and more
There are 99 campaign signs on the wall, 99 campaign signs, take one down … Nevermind. That doesn’t really work. However, there are indeed just 99 days until the New Hampshire primary — assuming NH Secretary of State Bill Gardner does what everyone expects and sets the date for February 9. Random thoughts &…
Photographing Tonight’s Lunar Eclipse
NY Institute of Photography offers up a very detailed article on how to take a good photograph of tonight’s lunar eclipse. If it isn’t too ferociously cold this evening, I might give it a shot myself.