Do you link to your competitors? We do.
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good.
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good.
Good news for those of you interested in measurement: Katie Paine’s newsletter is now available in blog format. Well, sort of. The blog has teaser posts with links to the The Measurement Standard newsletter page that then links back to post comments on the blog. I’d prefer to see the full content in the blog itself so…
Yesterday, I tweeted that it was nice to work in a global business because that meant that I could email my international colleagues “guilt-free” and be productive while leaving my U.S. team alone. Now, I realize I’m in the minority of people who finds relief in being able to do work on the Thanksgiving holiday,…
A bit of a misconception exists that LinkedIn works only for job-seekers. In fact, there are many ways that this more business-oriented social network can be used by association and nonprofit marketers, communicators, and executives. Recruit New Employees OK, so I just said that LinkedIn is not just for job-seekers. But certainly those folks…
Scott Burkett has a great write-up with ideas for entrepreneurs seeking early stage funding. He writes with a geographic focus on Atlanta, but much of what he writes applies regardless of where one is located. Raising money is rarely easy. It is even harder in Atlanta. The good news is that software/IT is a sector…
Todd Van Hoosear, one of the principals of Fresh Ground, a Boston-area communications firm, joined me on my Disruptive Dialogue podcast to discuss his recent trip to the DEMO Spring conference in Palm Desert, California. Presenters at the event get 6 minutes to convince an audience of media, investors, and entrepreneurs that their new product…
This past weekend I heard Kenny Rogers’ “The Gambler” and realized this song teaches us a lot about how to run an effective Internet startup. So I dug up the full lyrics for the song and will share what I think it means for entrepreneurs. On a warm summer’s evenin’ on a train bound for…