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Bush, Pataki file // Ramped up rhetoric // NH Democratic endorsements … and more
(via Primary Digest) There are 81 days until the New Hampshire primary. Random thoughts & observations… — There’s nothing healthy for the nation or the GOP in the increasingly vile and offensive rhetoric being put forth by some of the party’s presidential candidates. — Whether you agree or disagree with her views, Hillary Clinton has…
“Audience Intelligence” May Be a Smarter Term Than “Media Intelligence”
Our industry typically likes to refer to itself as purveyors of media intelligence. This stems from the fact that we grew up out of media monitoring and analysis and continue to uncover valuable insights from the public media. Yet that’s not really the most accurate description of what we do and the value we offer….
Chats with Chip #4: William Beutler of Beutler Ink
William Beutler is the founder of Beutler Ink, a social media content agency that specializes in visual storytelling and content marketing. He’s done work for companies like Google, Verizon, and the NBA, to name just a few. For much of the past decade, he has been active as an editor of Wikipedia. And he recently co-authored…
What Baseball Teaches Us About Business
Ah, the first day of spring is upon us. It doesn’t quite feel that way here in New Hampshire where it is about 19 degrees with lots of ice and snow on the ground (and more ice reportedly on the way). Nevertheless, Brian Oberkirch got me in the springtime mood with his post today that…
Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story
In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss: — How to effectively benchmark performance using web analytics. — How to determine the ROI of PR (and what to do when a client asks you to do the impossible). — How to…
Control vs. Influence
Jim Horton wrote today about the lack of control that companies have, especially over product announcements, in the new media era we live in. That got me thinking to the question of control vs. influence. The mantra of the blogosphere tends to be that companies cannot and should not attempt to control the conversation. In…