Similar Posts
The CustomScoop Founding Story
David Beisel wrote last week about how he values hearing founders’ stories and that “the founding story also helps us as VCs evaluate and better understand entrepreneurial team.” CustomScoop isn’t looking for funding, but I haven’t written about how our company came to be, and I thought it might make for an interesting post. Throughout most…
Democrats target Republicans // Christie gets second look from media // What to make of NH polls … and more
(via Primary Digest) There are 71 days until the New Hampshire primary. Random thoughts & observations… — New Hampshire Democrats had a good night with all three candidates and a reported 1400 guests at their annual Jefferson-Jackson dinner. — The national media is taking a second look at Chris Christie in the wake…
Profiting from Breaking News and Tragedy?
A grad student doing some research emailed me today to ask what I thought about media web sites including pre-roll advertising on breaking news video. The impetus was apparently an ad that a news site showed as a pre-roll before news about the Virginia Tech shootings. Some were clearly offended. The argument against advertising in…
Quick Primer on Measuring Social Media
Katie Paine’s Measurement Standard offers up a quick guide to how to measure common goals in the social media space. Apart from being very simple to understand, it drives home the point that she and I both do regularly: you need to measure against your goals, not using some arbitrary scoring system that has no…
The New Media Cocktail: Chapter 5 – The Power of Niches and Micro-niches
Below is a chapter from The New Media Cocktail e-book I released last week. Over the course of this holiday week, I will be releasing excerpts of that e-book on this blog. Feel free to download the e-book in its entirety, if you prefer. Wired magazine Editor Chris Anderson wrote an acclaimed article and subsequent book on…
Indirect Employee Communication via Blog
An unanticipated benefit of my blogging has been that it gives my employees a window into my strategic and tactical thinking, as well as insight into what I’m focused on and what my interests are. This is, of course, a logical side effect, yet one I had not thought about when I started blogging a…