Leading the Digital Transformation of PR & Public Affairs
About Chip Griffin


Chip Griffin brings more than two decades of communications experience to his current role as Chief Operating Officer of CARMA, a global media intelligence company. He oversees global marketing and product development for the firm, helping to create and advocate for innovative media monitoring and measurement solutions.

He has leveraged his experience working for public relations agencies, government, and nonprofits to address challenges and identify emerging trends. An accomplished serial entrepreneur, he co-founded CustomScoop, one of the earliest online media monitoring services, in 2000 and saw it acquired by CARMA in 2015.

For nearly twenty years, Chip has been helping clients communicate more effectively and measure their public relations efforts. He specializes in distilling large amounts of data and translating it into insights that make a difference.

Chip has the distinction of being one of the first individuals to hold the title of Chief Digital Officer at a major public relations firm. At DCI Group, he helped major trade associations and Fortune 100 companies develop and implement effective public affairs programs that utilized the latest technologies.

When he was just 23 years old, Chip was hired as CEO of Townhall.com where he helped establish the site as a leading provider of public policy news and commentary. He also held several positions on Capitol Hill, in both committee and personal offices, and worked for the Heritage Foundation, a leading Washington think tank.

A prolific content creator, Chip has been blogging since 1999 and podcasting since 2006. In recognition of his expertise, publications and event organizers frequently call on him to share his insight and offer practical solutions to modern communications challenges.

A graduate of American University in Washington, DC, Chip is a Past President of the AU Alumni Association and Chair of the AU School of Public Affairs Advisory Council.