Like many advocates of the new media era, I spend a lot of time consuming blogs (like this one) and other social media. Frequently, I find myself realizing that the only traditional journalism I have read recently is content shared on some social network. That’s unfortunate.
Just a short note to let you know that we have updated the look of the CustomScoop web site. Lots of new content there and you should expect to see more frequent contributions to the CustomScoop blog as well.
I suspect we would all agree that spam — especially the email variety we are most familiar with — is “bad.” Yet it obviously works, otherwise the spammers would be out of business. For the life of me, I cannot imagine who would spend money after reading some of these absolutely ridiculous emails I find in my spam folder. In fact, anyone who sends money to some overseas web site in exchange for some of the odd potions and elixirs that are advertised deserve pretty much whatever they get.
But what about sponsored Tweets?
(via Primary Digest) There are 61 days until the New Hampshire primary. Random thoughts & observations… — Many are now saying that it’s almost inevitable that Donald Trump will win in New Hampshire. Keep in mind that many of them dismissed him as a fad not that many months ago. The fact is…
Don’t drink the online advertising Kool Aid and dismiss more traditional media outlets. At the same time, don’t buy in to the Internet advertising doldrums and give up on new media opportunities. Try different things and evaluate how beneficial they are to the objectives you are trying to achieve.
(via Primary Digest) There are 69 days until the New Hampshire primary. Random thoughts & observations… — The Christie camp appears to be following a methodical strategy of rolling out notable endorsements in the wake of the Big One from the NH Union Leader. Former U.S. Rep. Bill Zeliff (my boss in the…
Government agencies have long understood the value of “open source intelligence” to national security. While the public may think of secret agents, skulking in the shadows and breaking in to dangerous foreign places, the reality is that intelligence agencies work extensively with publicly available information to glean insights for their leaders. That’s a lesson that…