A Strong Personal Brand Isn’t a Job Guarantee

After the first day of games, my brackets are doing OK but not great with my “wisdom of the crowds” methodology.  (See here for an explanation of this experiment.) The crowd did make 3 mistakes however: #7 Texas Tech lost to #10 BC, #7 Indiana beat #10 Gonzaga, and #11 VCU beat #6 Duke.  So…

Great digging by Heather Green at BusinessWeek has uncovered the dirty little secret about the blogosphere that so many of us have surmised for some time.  It ain’t nearly as big as the hype indicates, though it remains incredibly important for communicators.  Heather convinced David Sifry of Technorati to release more detailed data abbot his…

Katie Paine’s Measurement Standard offers up a quick guide to how to measure common goals in the social media space.  Apart from being very simple to understand, it drives home the point that she and I both do regularly: you need to measure against your goals, not using some arbitrary scoring system that has no…

Flipping around my television for a mental break this afternoon, I stumbled across former CNN anchor Frank Sesno moderating a panel at George Washington University (my apologies to American University President Neil Kerwin who would likely prefer that I refer to it as "that other Washington school"). My idea of mental floss (to borrow a…