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The Power of Language
Words matter. They communicate meaning from one individual to another. Used effectively, the message will be clear and understandable. Sometimes, however, words can serve to confuse. Or worse by leaving the message sender and its recipient with different understanding of the meaning. I got to thinking about this when I saw an item in yesterday’s CustomScoop…
Feeding the Funnel
One thing most entrepreneurs remain concerned about at all times is “feeding the funnel.” In other words, introducing prospects to the product or service being offered. The more qualified prospects exposed to your offering, the more sales you are likely to convert. This same concern crosses the boundaries between different types of businesses. B2B and…
Reading from a Marketing Fire Hose
A few weeks ago Todd And released the "Power 150" — 150 top marketing blogs, as determined by a formula that combined several measures, including Google PageRank, Technorati Links, Bloglines subscribers, and Todd And’s own subjective rating. I didn’t quite make the 150 list — just eked out position number 173 to make the "near…
So You Want to Build a Big Ad-Supported Web Site? Think Again
Today the New York Times points to an excellent blog post by Jeremy Liew of Lightspeed Venture Partners who details 3 ways to get to $50M in annual revenue with an ad-supported web site. The bottom line is that it takes a lot to achieve it. He thinks it is hard, but doable. Jeremy says…
WebInno11: Demos from Virtual Ubiquity, Cardvio, and MyDesignIn
I was going to do this great write-up about WebInno11 that took place in Cambridge, MA last night. Unfortunately, my new friend John hit the key points I would have addressed. And in the comments on his post, Virtual Ubiquity even addressed my biggest concern about their web-based word processor — the challenge with offline…
Measuring Blogs
Jeff Jarvis today issued a call for a blog measurement summit. That’s a great idea. As he points out, current panel based solutions aren’t as accurate as many would like to see, especially when it comes to niche blogs. Fortunately, there are a number of smart companies looking at and thinking about the problem, including…