With the rise of content marketing, more and more brands are putting out their own content — just like we do right here with Media Bullseye on behalf of CustomScoop.
But is branded content a legitimate, viable source of information for the public, or is it propaganda?
Every other Friday, we do what we call a “Payday Pizza Presentation” where one of our team members makes a presentation on a topic we think would be of interest to everyone while we all eat free food. Sometimes its about internal processes, at other times it may be about industry dynamics, technology trends, social media ideas, etc. Today,…
(via Primary Digest) There are 49 days until the New Hampshire primary. Random thoughts & observations… — Jeb has a flurry of decent headlines this morning. It has been a while since that could be said. Is it the start of a trend or merely a blip on the radar? Hard to say….
David Beisel wrote last week about how he values hearing founders’ stories and that “the founding story also helps us as VCs evaluate and better understand entrepreneurial team.” CustomScoop isn’t looking for funding, but I haven’t written about how our company came to be, and I thought it might make for an interesting post. Throughout most…
Jim Horton has written a thoughtful paper on “engagement” in the blogosphere. No, not the precursor to marital bliss, this is an analysis of what the term means for blogosphere bliss for PR practitioners and marketers. He includes descriptions of the ranges of people involved in writing and reading blogs (Engaged, Information Seekers, Aware, and…
(via Primary Digest) There are 32 days until the New Hampshire primary. Random thoughts & observations… — The vast majority of GOP voters I have spoken to here in the Granite State profess not to have made up their minds about who to vote for on February 9. The post-Iowa media coverage could…
You gotta give Scoble credit. Last weekend he was the mole in whack-a-mole when he accused prominent bloggers of not linking to others — most especially to him and his PodTech videos. Not content with the bashing he took then from Jason Calacanis and others, he posted pure Bash Bait to his blog under the…