With the rise of content marketing, more and more brands are putting out their own content — just like we do right here with Media Bullseye on behalf of CustomScoop.
But is branded content a legitimate, viable source of information for the public, or is it propaganda?
As I was writing about the “hit and run” web traffic phenomenon (“Traffic for Traffic’s Sake“), it made me think about the value of loyalty. That post addressed social network traffic and how many visitors from sites like Digg don’t provide any value to a web site because they simply enter quickly and leave just…
(via Primary Digest) There are 41 days until the New Hampshire primary. Random thoughts & observations… — Another asterisk bites the dust. — Donald Trump and the NH Union Leader are engaged in a deliciously entertaining war of words. — Martin O’Malley is a bit like a vice president. He’s still in the race…
I’ve been doing a bunch of thinking about online information in recent weeks because my gears have been churning ever since hearing about the Defrag conference and reading the blog posts from Eric Norlin and Brian Oberkirch on topics related to it. Today I was noodling on whether emerging trends point toward greater information aggregation…
Great digging by Heather Green at BusinessWeek has uncovered the dirty little secret about the blogosphere that so many of us have surmised for some time. It ain’t nearly as big as the hype indicates, though it remains incredibly important for communicators. Heather convinced David Sifry of Technorati to release more detailed data abbot his…
(via Primary Digest) There are 27 days until the New Hampshire primary. Random thoughts & observations… — Ted Cruz had a very good day with New Hampshire news coverage. So did Chelsea Clinton. — I have been struck by the number of undecided potential #FITN voters who mention John Kasich as someone they’re seriously…