CWC 6: Gini Dietrich of Arment Dietrich (and Spin Sucks)

Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog, which also serves as the unofficial water cooler for the PR community. In this conversation, we explore everything from the business of PR to writing books, building an online community and more.



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