Media Bullseye Roundtable 2014.16 with Guest Co-Host Neville Hobson
FIR Podcast Network co-founder Neville Hobson joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.
FIR Podcast Network co-founder Neville Hobson joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.
I have given a lot of presentations over the years. Too many to count. Some have been educational, others aimed at pitching a product or service. I have spoken in front of hundreds of people and presented 1 on 1. I have used props and slides, and I have gone without visual aids. I have…
A few weeks ago Todd And released the "Power 150" — 150 top marketing blogs, as determined by a formula that combined several measures, including Google PageRank, Technorati Links, Bloglines subscribers, and Todd And’s own subjective rating. I didn’t quite make the 150 list — just eked out position number 173 to make the "near…
A snowstorm in the Northeast last week could prove extraordinarily costly for JetBlue. Accustomed to positive press coverage, the company has been besieged by a multimedia attack from customers and reporters alike. First there was the plane stuck on the tarmac for 10 hours while passengers suffered. Now, the airline has been forced to cancel…
For those of you who are not yet subscribed to Media Bullseye, check out my review of Geoff Livingston’s book Now is Gone. In a nutshell: "Geoff Livingston has successfully authored a book that many communicators new to the social media game will find to be a useful introduction to the techniques needed to thrive….
A grad student doing some research emailed me today to ask what I thought about media web sites including pre-roll advertising on breaking news video. The impetus was apparently an ad that a news site showed as a pre-roll before news about the Virginia Tech shootings. Some were clearly offended. The argument against advertising in…
I have developed a bad habit. I snack too much. No, I’m not talking about in real life (though that’s probably true, too). I’m talking about in my information consumption habits. The Snacking Concept A popular meme the past few months, popularized in part by a Wired magazine story, has been that consumers want information…