Media Bullseye Roundtable 2014.16 with Guest Co-Host Neville Hobson
FIR Podcast Network co-founder Neville Hobson joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.
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The Tyranny of Weekend & Holiday Emails
Barbara Nixon, Shonali Burke, and I had some interesting dialogue on Twitter this morning, and it inspires this post. The conversation started when I remarked that I had not slept well last night and kept waking up with ideas spinning around in my head. Naturally, that led me to firing off a number of emails…
Is branded content “propaganda” or is it just biased like all media?
With the rise of content marketing, more and more brands are putting out their own content — just like we do right here with Media Bullseye on behalf of CustomScoop. But is branded content a legitimate, viable source of information for the public, or is it propaganda? Read the full article at Media Bullseye.
Book Review: Founders at Work by Jessica Livingston
A few months ago, I picked up a copy of Founders at Work by Jessica Livingston, but I didn’t get a chance to read it until this past weekend. Turns out to be an excellent read. At first, I was skeptical of the notion of reading transcripts of interviews rather than a coherent story, but it…
Should We Throw Out the Social Media Rulebook?
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A New Era Dawns
Today at noon, Barack Obama will take the oath of office. He ushers in what is unquestionably a new era in American politics. For many, he instills a new sense of hope. For others, that optimism is tempered to varying degrees by concern over the policies he will implement.
8 Ways to Maximize Media Monitoring ROI
I recently wrote “8 Ways to Maximize Media Monitoring ROI” that we’re distributing for free on behalf of CustomScoop. The subtitle is “How PR and Marketing Pros Can Go Beyond Tracking Company Mentions and Press Release Coverage to Improve ROI.” And that’s really what the guide is all about. In the 7 years that I have…