James Papiano joins the podcast to talk about the importance of leadership and culture in an agency environment, including how to change a weakened culture to improve performance.
Nick Petroski of Promethean Research joined to talk about the outlook for digital marketing agencies in 2019 and beyond.
Patrick Rogan of Ignition HR joins to discuss how small and midsize agencies can meet their human resources needs with a combination of vendors, consultants, and in-house staff.
Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators.
John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more.
Tim Hayden of Brain+Trust Partners joined me to talk about business transformation through the use of data and digital innovation.
This episode of the Chats with Chip podcast features CC Chapman, an expert storyteller, passionate explorer, and committed humanitarian. CC currently serves as a Visiting Instructor of Business and Management at Wheaton College in Massachusetts. He is a prolific writer and frequent keynote speaker who authored Amazing Things Will Happen and co-authored Content Rules. CC discussed his role…
Gordon Platt of Gotham Media Strategies joined me to discuss how he came to start his own agency, including the impact of his previous experience in broadcast journalism.
Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.
Listen to Jason Booms for a definition of terms related to primary research, information about how online polls can be useful, and how to combine media analysis with primary research to make data-driven decisions.