Media Bullseye Roundtable 2014.13 with Guest Co-Host Doug Haslam
Listen to the complete podcast on CustomScoop’s Media Bullseye blog.
Below is a chapter from The New Media Cocktail e-book I released last week. Over the course of this holiday week, I will be releasing excerpts of that e-book on this blog. Feel free to download the e-book in its entirety, if you prefer. The rise of user-generated content in recent years has been quite apparent. No…
John Battelle mentioned on his blog today that he’s experimenting with some new ad pricing models on his blog. It got me to thinking about the blog advertising space generally, so I decided to take a look at the current options for advertisers seeking to target blogs specifically. Note that I did not include ad…
Jim Horton has written a thoughtful paper on “engagement” in the blogosphere. No, not the precursor to marital bliss, this is an analysis of what the term means for blogosphere bliss for PR practitioners and marketers. He includes descriptions of the ranges of people involved in writing and reading blogs (Engaged, Information Seekers, Aware, and…
In this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular. Listen to the full episode at Media Bullseye.
Every other Friday, we do what we call a “Payday Pizza Presentation” where one of our team members makes a presentation on a topic we think would be of interest to everyone while we all eat free food. Sometimes its about internal processes, at other times it may be about industry dynamics, technology trends, social media ideas, etc. Today,…
Stephen Joel Trachtenberg, President Emeritus of George Washington University, discusses higher education and his recent book “Big Man on Campus”