Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss:

— How to effectively benchmark performance using web analytics.

— How to determine the ROI of PR (and what to do when a client asks you to do the impossible).

— How to use Twitter to communicate during a crisis.

Listen to the episode at Media Bullseye.

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