In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss:
— How to effectively benchmark performance using web analytics.
— How to determine the ROI of PR (and what to do when a client asks you to do the impossible).
— How to use Twitter to communicate during a crisis.
Tonight I will be in Cambridge, MA at WebInno 13, the great get together for startups, entrepreneurs, investors, and the tech-fascinated organized by David Beisel. Looks like there are nearly 400 people planning to attend — amazing! I like coming to these events to get to see what’s going on and catch up with like-minded…
It must be CustomScoop day here on this blog. Our team there put out an interesting blog post last night that is an abbreviated version of the typical analysis we provide clients. In this case, they decided to look at the buzz surrounding Michael Moore’s “Sicko” film. Included was a chart showing volume of blog posts:…
Chip and Gini explore everything from the business of PR to writing books, building an online community and more.
I found this story in today’s New York Times to be fascinating. In a world in which customization, direct service, and online shopping seem to be the order of the day, Dell seems poised to break from its past and consider selling through retail channels. That’s a dramatic departure and one seemingly at odds with…
There’s been a bit of buzz in the blogosphere over The 4 Hour Workweek by Tim Ferriss, so despite its absurd-sounding name, I picked up a copy to read. Unfortunately, it was pretty much what I expected. I only made it about one-third of the way through when I came across a piece of advice…
Charles Best, founder of DonorsChoose.org, discusses the organization he created to match contributors with public schools needing supplies, equipment, or other funding.