In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss:
— How to effectively benchmark performance using web analytics.
— How to determine the ROI of PR (and what to do when a client asks you to do the impossible).
— How to use Twitter to communicate during a crisis.
Shel Israel pointed out this morning that the presenters so far this year have seemed far less prepared than in past events. I would add that they have seemed less inspired in their demos. It almost seems as if most companies are just going through the motions here. Lots of reading from notecards in a…
For readers in the Boston area, there’s what should be a great event on February 26 put on by PRSA’s chapter in that city. It will cover social media issues, like the social media release, how to communicate with bloggers, and how to deal with the medium generally. It’s got a tremendous roster of PR…
Steve Rubel reports today on efforts in the U.S. Congress to pass a shield law that would protect bloggers from disclosing sources for their posts. The Columbia Journalism Review provides a detailed description of the proposal and its background. Ironically, conservative Republican Mike Pence of Indiana is the driving force behind enacting a federal shield law…
I spend a lot of my day looking at and discussing innovative technologies, techniques, products, and companies. But we all need to remember that innovation isn’t limited to for-profit operations. In fact, a great example of innovation in the non-profit sector is DonorsChoose. From the organization’s web site: DonorsChoose.org was pioneered by teachers at a…
Next week my good friend Don Bates will be teaching a seminar on PR writing in Washington, DC. This practical and informative session is being sponsored by the PRSA National Capital Chapter and will be hosted at George Washington University on March 16, 2010 from 9 AM to 3 PM. In advance of this gathering,…
Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include: — Does Harvard Business Review’s approach to online content demonstrate that quality trumps quantity? — Is Facebook on the road to becoming to news outlets what Amazon…