Media Bullseye Roundtable 2014.20 with Guest Co-Host Chuck Hester
In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:
— The role of print publications in the modern media mix.
— The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications blog).
— The suggestion that LinkedIn could compete with Salesforce as a CRM tool.
Listen to this episode on Media Bullseye.