Media Bullseye Roundtable 2014.20 with Guest Co-Host Chuck Hester

In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:

— The role of print publications in the modern media mix.

— The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications blog).

— The suggestion that LinkedIn could compete with Salesforce as a CRM tool.

Listen to this episode on Media Bullseye.


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