This year will mark the second time that Doug Haslam has ridden his bike in the Pan Mass Challenge to support the Dana Farber Cancer Institute and the Jimmy Fund. In this 30th annual event, the 2009 PMC expects to have 5000 cyclists and more than 2500 volunteers.
Each of the riders pledges to raise between $500 and $4200 depending on the route they ride. Participants include cancer researchers, major company CEO’s, Red Sox wives, cancer survivors, and ordinary citizens looking to make a difference.
Doug has been a longtime friend of my companies’ efforts in social media and is a frequent guest on my various podcasts. In addition, he writes for Media Bullseye.
In this conversation, Doug talks about how and why he got involved with PMC, as well as how his efforts have been aided by the connections he has made in social media.