Sacha Pfeiffer

I recently wrote “8 Ways to Maximize Media Monitoring ROI” that we’re distributing for free on behalf of CustomScoop.  The subtitle is “How PR and Marketing Pros Can Go Beyond Tracking Company Mentions and Press Release Coverage to Improve ROI.” And that’s really what the guide is all about.  In the 7 years that I have…

The regrettable and offensive Kathy Sierra situation has spawned a story from the BBC about calls for a “blogger code of conduct.”  Frankly, the story is thin on facts, and carries little more than Tim O’Reilly saying I do think we need some code of conduct around what is acceptable behaviour, I would hope that…

It must be CustomScoop day here on this blog.  Our team there put out an interesting blog post last night that is an abbreviated version of the typical analysis we provide clients.  In this case, they decided to look at the buzz surrounding Michael Moore’s “Sicko” film.  Included was a chart showing volume of blog posts:…

Most of the time when you write for your blog, you’re probably writing for the moment.  Expressing your opinion on some news of the day, reacting to someone else’s blog post, or sharing timely information.  And this is all great for keeping a blog fresh and attracting subscribers.  But what about attracting valuable search engine…