Sacha Pfeiffer

MediaWeek reports on an eMarketer study that predicts that … podcasting advertising will quintuple over the next five years, from a paltry $80 million base in 2006 to a $400 million market in 2011. (Granted, this is still on the small side, considering the $20 billion interactive ad market expected this year.) Muhammed Saleem over…

The following is a transcript of the conversation with Pedro Noguera. Chip Griffin: Pedro Noguera is a professor at the Steinhardt School of Education at New York University, as well as the Executive Director of the Metropolitan Center for Urban Education, and the co-director of the Institute for the Study of Globalization and Education in…

OK, that’s a bit of an exaggeration.  But it was a tough two hours this morning as I was unable to access my Newsgator feeds using FeedDemon between about 5 AM and 7 AM.  At first I thought it was my new Vista computer since it has been a bit cranky.  But when fiddling with…

There are times where I wish it was easier to print blog posts.  Just as the mainstream media found as they came online that they needed to make it convenient for readers to email and print stories, why isn’t it easier to do so with blog posts?  Feedburner has a widget that makes emailing relatively…

Mark McClennan, President of PRSA Boston, and CustomScoop’s own Sarah Wurrey have both written good write-ups of the PRSA Boston social media event that took place on Monday night.  As I noted before, I was unable to attend because I am out of town for another commitment, but after reading these two posts I wish…

The regrettable and offensive Kathy Sierra situation has spawned a story from the BBC about calls for a “blogger code of conduct.”  Frankly, the story is thin on facts, and carries little more than Tim O’Reilly saying I do think we need some code of conduct around what is acceptable behaviour, I would hope that…