David Cohen

Many entrepreneurs assume that to be successful they need to be acquired or go public in an IPO. Netscape, Google, and more recently LinkedIn teach us this, it seems. High-tech companies, then, are often built to sell. That tends to mean a focus on revenues over profits. It drives fundraising activity, as acquirers and public…

What happens if you believe in the power of social media but the rest of your company does not? Do you take matters into your own hands and start interacting with customers online? Or do you respect the wishes of your bosses and keep your head down by doing the job you were hired to do?

In the age of cloud computing and the gig economy, the ability to scale and pivot in many businesses has never been easier. This is a real advantage for technology- and service-based businesses because it increases competitiveness and provides incredible flexibility. But this elasticity of resources comes at a price. Literally. When I ran a…