Heather Lauer
Heather Lauer, author of the Bacon Unwrapped blog, talked with Chip about a phenomenon known as the “Pitchfork Fondue.”
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The Lost Art of Letter Writing
It has become increasingly common for me to find myself in conversations with colleagues where I recognize the reality that I have gone from being a young turk to a budding grayhair. I explain things that seem entirely foreign to the 20-somethings who I work with. For example, I did not have a PC or…
A $30 Million Problem
I promise to leave the JetBlue thing alone after this. Probably. I’ve already whacked them and praised them. And now I’m simply sharing what Bulldog Reporter says: The chief executive of JetBlue Airways said this week that reimbursing passengers stuck on about 1,000 delayed flights and updating its operations to prevent further problems could cost…
Interconnectedness in the Era of Electronic Communication
I used to spend much of my day with a phone glued to my ear. Now it is my laptop and Treo that keep my fingers and yes, rather than my mouth and ears, busy. In this, I am not alone. There are countless others out there just like me. We’re mostly white collar professionals of…
Government Idiocy, French-Style
Do you think any customer would turn down free shipping? Of course not. Yet the French courts have ruled that Amazon.com must charge its customers for shipping. Why? Because other booksellers have complained that it makes them look expensive by comparison. Well, duh! The problem here isn’t that Amazon offers free shipping, but rather that…
Feeding the Funnel
One thing most entrepreneurs remain concerned about at all times is “feeding the funnel.” In other words, introducing prospects to the product or service being offered. The more qualified prospects exposed to your offering, the more sales you are likely to convert. This same concern crosses the boundaries between different types of businesses. B2B and…