Comscore Measures Blogs

Michael Arrington over at TechCrunch profiles a couple of new offerings from Pluck that are designed to help provide fuel to the citizen journalism fire and to make it easier for online publishers to get into the RSS game. I’m particularly intrigued by the effort to help enable community blogging, a move that could revitalize…

For those of you interested in history or politics, I encourage you to check out the essay I wrote about the potential loss of "America’s story" as author David McCullough calls it.

I got a note this week that one of the companies I wrote about from the DEMO conference has launched has opened up for a free public beta.  Now, this isn’t the sort of product that would interest me since my interest in music is slim and I haven’t played an instrument since guitar in…

Seth’s Blog: I’m liveblogging this Seth Godin joins the anti-liveblogging crowd (tags: blogs) TripAdvisor Growing With Help of User Generated Content “TripAdvisor is successfully showing the blue print of how to leverage user generated content, now the only question is the rest of the world watching? And who will be the next business to take…

I attended the Word of Mouth Marketing Association’s WOMBAT conference today in San Francisco.  Day 1 had a number of good panels, including one which covered some research about how people respond to word of mouth recommendations and whether online opinion matters.  Interestingly, the research suggested that about 90% of word of mouth recommendations come…

Readers will remember that one of the companies I am involved with is CustomScoop, an online media monitoring service.  Our industry has typically been based on an "all you can eat" mentality, where there are no per clip fees or limits.  This can be explained by the original impetus for many of our services: a…