Blog ads turn out to be better value than Yahoo banners for Audi.
Announced for August release, nothing yet seen.
Why shouldn’t online marketers let the public choose the star of an Internet campaign?
Contrarian viewpoint on the future of newspapers (tags: newspapers) Book Not Ready for Print? You Can Whip Up an Audiobook for a Podcast for Now (tags: podcast Podcasting publishing books Marketing) Take Your PowerPoint And… (tags: unconference) Can you hire my mom? | 901am (tags: workforce) What’s next? Facebook vs. Linked In (tags: SocialNetworking)
In one of those odd twists of automated ad placement, I saw an ad for Dell product coupons (from a third party site, not Dell itself) in the RSS feed for Jeff Jarvis’ blog tonight. Those familiar with his "Dell Hell" experience will understand the overwhelming irony.
Mike Orren: "Earthlink joins the hordes trying to do local via aggregation, in this case using Topix and Google." He also notes that "any successful local play has to be a hybrid of original content and aggregation." (which the Earthlink product is not) Mike’s right. The aggregation can help jumpstart the community with consumer generated…
I attended the Word of Mouth Marketing Association’s WOMBAT conference today in San Francisco. Day 1 had a number of good panels, including one which covered some research about how people respond to word of mouth recommendations and whether online opinion matters. Interestingly, the research suggested that about 90% of word of mouth recommendations come…
Jim Horton points to an interesting article about the progres of state and federal government agencies in making information more easily accessible online. A brief excerpt: West and his team of researchers conducted a detailed analysis of 1,620 state and federal government Web sites. Among the report’s findings: • 73 percent of state and federal…
Washington Post reports on the gist of comments to the FEC on internet campaigning regulations. My position will not be popular with fellow bloggers, but I do believe that if a blogger is paid to blog by a campaign, that should have to be disclosed — just like real world political activities. Now, if the…