Monitoring Beyond the Blogs
Matthew Hurst notes that David Sifry of Technorati appears to be making the rounds of major PR firms, likely to let them know about his company’s professional blog monitoring product (reportedly soon to be released). He also observes:
There is no doubt that blogs are an important part of the equation, but the world of message boards is very compelling
Certainly he’s correct, though message boards present challenging technical and analytical issues because of the very volume and diversity that Hurst cites.
I would also add that the growing wave of user-generated content (from reviews to wikis) should be of growing interest to companies. What travel company shouldn’t be monitoring what’s said about its properties in TripAdvisor or IgoUgu for example?