Chip Shots by Chip Griffin

Business Podcasting Whitepaper Published

PodBlaze offers a white paper on the business impact of podcasting.  It was airplane reading for me recently and it does have a number of interesting nuggets, as well as some data on forecasted growth.  At times it is a little awkward to read and it veers between a business and a technical perspective — it actually includes a complete RSS example, for instance.

Overall, though, it’s worth a download and reading.

(Thanks to Steve Rubel for pointing this paper out.)

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