An interesting confluence of news and events today brings us information on declining CD sales at the same time that many in the blogosphere/podosphere are advocating an effort to “Bum Rush the Charts.” First the news. The Wall Street Journal reports that “compact-disc sales for the first three months of this year plunged 20% from…
Mitch Joel has been talking recently on his podcast, Six Pixels of Separation, about the difference between audio and video podcasts. Then I heard John Furrier of PodTech talking about it on a podcast with Heather Green of BusinessWeek. And it all got me thinking. Relative Value. I think John made an interesting point when…
Wired Magazine’s Annalee Newitz wrote about how she hired a firm to game Digg and get a frivolous blog featured prominently by the popular site that recommends content based on reader votes. The headline is clearly meant to be inflammatory (“I Bought Votes on Digg”) and the piece itself makes Digg and those who game…
I had intended to begin my series about Blogs I Read by focusing on the smaller ones — the ones written by those who are not A or B list bloggers. And then I realized my blog reading heavily favors the big guys. So I need to make a better effort to find new voices. …
Mark Cuban is nothing if not innovative and controversial. Today, he addresses the issue of lots of Oscars footage being placed online by consumers. His answer? To capture Youtube viewers, the first step would be to OVERWHELM Youtube with partial clips of full length that tease Youtube users and point them to Oscars.com. For this…
I’m starting a new series of posts later today about my media consumption habits and recommendations. I am frequently asked to recommend blogs, podcasts, books, and other media sources that I find interesting and useful. In part, this series was inspired by a post I read this morning by Daniela Barbosa. She, in turn, had…
As I have mentioned, I still read dead tree versions of magazines. But when I find an article I like in the print edition, I usually turn to the online version to forward links to colleagues or include in posts on this blog. It’s simply more convenient and reader-friendly. Unfortunately, Business 2.0 remains stuck in…
Mark Harvey of Hass MS&L does an excellent job of explaining how the KFC/Taco Bell Rat Crisis in New York’s Greenwich Village proves the need for effective online media monitoring. He demonstrates that Yum! Brands, the parent of the two restaurants, could have used monitoring to more effectively respond. For those unfamiliar with the story, the 2…
I’ve been pretty focused on the multimedia potential of social media lately, and so you’ll have to forgive me for my second post today touting the value of online video in communicating a message. In this case, I’m talking about Walt Mossberg’s practice of recording a video with content similar to his weekly column in…
Fewer people are reading more ads. That’s the conclusion one can apparently draw from dueling reports this week. A New York Post piece today that more and more magazine readers appear to be headed for the web for content. While some titles are enjoying banner sales and strong comebacks, many of the old standbys are suffering…