Those of us who consume the social media Kool Aid think that RSS is where it’s all at. According to Google: “From your 267 subscriptions, over the last 30 days you read 11,381 items, starred 60 items, and shared 167 items.” And all of this is possible because of the wonders of RSS. I am…
Their leading public relations industry podcast, For Immediate Release, has just struck a sponsorship agreement with Ragan Communications. I couldn’t be more pleased for Shel and Neville and for the FIR community. The deal includes promotion of the FIR podcast by Ragan, which makes it somewhat unique as sponsorship models go. Hopefully this will help…
Regular readers know that I strongly believe that one should use the right medium for the message you are communicating. That is after all one of the huge underlying themes of The New Media Cocktail. My friend Doug Simon demonstrates this aptly on his video blog with a very entertaining parody of Michael Moore. Now,…
My friends Shel Holtz and Neville Hobson of the For Immediate Release podcast have written a stellar new book that will appeal to anyone interested in podcasting. Aspiring podcasters will find a solid how-to manual. Current podcasters will discover tips and tricks they may have overlooked. And the curious will get a great understanding of…
Recently I started to write a blog post about the future of media. I planned to address the two big themes that I see playing a significant role in how we will produce and consume media in coming years. It spiraled a bit out of control and became a 30 page e-book titled The New…
Regular readers know that I have an increasing fascination with the future of media in general and online video in particular. So I have decided to dip my toe in the water and begin some video blogging, where appropriate. Of course, I turned to one of my own companies, CustomScoop, to be the guinea pig…
The Sunday New York Times splashed a page 1, above the fold story on painting a picture of gloom and doom in online retailing (“Some Buyers Grow Web-Weary, And Online Sales Lose Steam”). A chart even accompanies the sensational headline. The first sentence is particularly inflammatory: “Has online retailing entered the Dot Calm era?” Paul Kedrosky…
I gave in. I switched to Google Reader. The good news for you, the reader, is that I can now use the shared items feature to let you know what I find interesting, but may not have the time to blog about. Visit this page to see what feed items I’m finding interesting or subscribe…
Rafat Ali has a very candid and revealing interview with Ann Moore, the CEO of Time, Inc. The whole interview is worth a read, but I want to draw specific attention to two portions. The first one deals with the different value of online and offline readers: The average reader of Sports Illustrated delivers about…
Two items showed up in my reader that may interest not only foodies, but those interested (as I am more and more) in the online video space. They’re almost diametrically opposed, though, which makes it more fun to watch and see how it plays out. One is offered by a major brand focused on brand-name…