For those of you who are not yet subscribed to Media Bullseye, check out my review of Geoff Livingston’s book Now is Gone. In a nutshell: "Geoff Livingston has successfully authored a book that many
communicators new to the social media game will find to be a useful
introduction to the techniques needed to thrive. Recommended, with
reservations."
With the rise of content marketing, more and more brands are putting out their own content — just like we do right here with Media Bullseye on behalf of CustomScoop. But is branded content a legitimate, viable source of information for the public, or is it propaganda? Read the full article at Media Bullseye.
A snowstorm in the Northeast last week could prove extraordinarily costly for JetBlue. Accustomed to positive press coverage, the company has been besieged by a multimedia attack from customers and reporters alike. First there was the plane stuck on the tarmac for 10 hours while passengers suffered. Now, the airline has been forced to cancel…
We’ve passed the halfway point of Demo 07. Below are my real-time notes and initial impressions of the products and services revealed today. This session is heavy on mobile devices and applications. DART Allows diverse devices to interoperate and communicate effectively with each other. Showed a slide show application operating a mobile device that was simultaneously…
Ah, the first day of spring is upon us. It doesn’t quite feel that way here in New Hampshire where it is about 19 degrees with lots of ice and snow on the ground (and more ice reportedly on the way). Nevertheless, Brian Oberkirch got me in the springtime mood with his post today that…
Jason Calacanis has argued in the past that users should be paid for content. He did just this at Netscape in what was viewed more as an effort to hurt Digg than to actually reward content creators, but that was OPM (other people’s money). Now comes word that he’s going to do this with at…
Those of us who seem to be living at the cutting edge of technology often don’t take enough time to reflect on how quickly things change. The point was driven home for me recently when my grandfather celebrated his 100th birthday and gave a speech about his life growing up a century ago. It’s worth…
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