If You Own an iPod, You Probably Listen to Less Radio

ByChip Griffin April 24, 2007

Podcasting News points to a new Abritron report that covers the portable media space:

While Arbitron’s analysis paints a fairly rosy picture of the state of radio, their stats confirm several industry trends that may cause concern for traditional radio broadcasters:

More and more people are getting portable media players. The percent of Americans that have portable media players grew from 22% to 30% in the last year.
Many portable media player owners listen to less radio. Arbitron reports that about a third of those that own iPods or other portable media players listen to less radio as a result.
Podcasting is one of the few audio platforms seeing significant growth. Awareness of podcasting has lept ahead of HD radio, and its audience is catching up with Internet radio’s audience.
The audience that traditional media is losing to Internet media tends to be young and affluent.

Technorati tags: Podcasting News, Arbitron, radio, podcasting, portable media

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cheap computers says:

September 12, 2009 at 7:14 am

I am resisting the iPhone because I had AT&T Wireless for a while and HATED the intermittent reception. I couldn’t even make or receive a cell phone call in my own home! With my Blackberry on Verizon, I can even get phone calls and access the Web underground on the Metro.

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