From PaidContent:
as the earnings for the NYTCO, Gannett and Tribune have shown, interactive ad dollars are not growing as expected (Dow Jones and the smaller Journal Register Company represent the exceptions). And as WaPO prepares to release its Q1 earnings, the CEO of its online division tells the WSJ that online ad growth is slowing across the board.
My friends Shel Holtz and Neville Hobson of the For Immediate Release podcast have written a stellar new book that will appeal to anyone interested in podcasting. Aspiring podcasters will find a solid how-to manual. Current podcasters will discover tips and tricks they may have overlooked. And the curious will get a great understanding of…
If you think the media is slow to understand the dramatic changes taking place in their own industry, you may not be surprised to know that Congress is even more in the dark. Recent reports suggest that some politicians would seek to handcuff the American media at a crucial juncture in the industry’s history. Read…
Mitch Joel has been talking recently on his podcast, Six Pixels of Separation, about the difference between audio and video podcasts. Then I heard John Furrier of PodTech talking about it on a podcast with Heather Green of BusinessWeek. And it all got me thinking. Relative Value. I think John made an interesting point when…
As media outlets scramble to find workable revenue models, they often focus on advertisers and lose sight of the consumers. Ultimately, a strong audience helps generate income, so that’s a mistake An old friend of mine wrote on Facebook this morning about a minor New England snow event overnight: That wasn’t so much of a…
I’m starting a new series of posts later today about my media consumption habits and recommendations. I am frequently asked to recommend blogs, podcasts, books, and other media sources that I find interesting and useful. In part, this series was inspired by a post I read this morning by Daniela Barbosa. She, in turn, had…
Rafat Ali has a very candid and revealing interview with Ann Moore, the CEO of Time, Inc. The whole interview is worth a read, but I want to draw specific attention to two portions. The first one deals with the different value of online and offline readers: The average reader of Sports Illustrated delivers about…