The Center for Media Research reports via email today that:
According to JupiterResearch, the number of online adults who prefer the
Internet as their main source of news has grown over 35% in the last four years,
at the expense of television and newspapers. Currently, over 26% of online
adults prefer the Internet for national and international news, compared to 19%
in 2001.
MarketingVox: Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company’s Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) … TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and…
Poynter Online reports: DenverPost.com’s podcasts are finding some funding. Executive producer Gil Asakawa reports that the retailer Best Buy is paying for a $30,000 campaign that begins October 3. The podcasts will have a short sponsor mention at the beginning, then a longer (10-second) product-specific mention at the end. [via Online News Squared]
The Washington Post covers the ongoing saga between bloggers and the FEC.
P&G debuts measurement tool calculating PR’s value – PRWeek US (tags: PRmeasurement)
A study by the Economic and Social Research Council found that Britons are slow to adopt the Internet as a means for communicating with MPs. But politicians and advocacy groups on this side of the Atlantic would be wise to listen to the conclusion of the study’s leader, Stephen Ward of the Oxford Internet Institute,…
Reuters reports: Nearly one-fifth of Web users who read newspapers now prefer online to offline editions, according to a new study from Internet audience measurement company Nielsen//NetRatings. The first-time study from Nielsen//NetRatings found that 21 percent of those Web users now primarily use online versions of newspapers, while 72 percent still read print editions.