Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company’s Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) …
TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and General Motors are running commercials using the tags.
Henry Copeland of BlogAds, an advertising network for blogs, spoke to the current state of the market for ad spending in the blogosphere: After dropping 40-50% for the first couple of months after the election, it looks like we’ll be at new highs in March and April. I won’t call it a tipping point, because…
MediaPost reports: BUZZ-TRACKING FIRM UMBRIA WILL UPGRADE its Buzz Report, which tracks conversations about brands on blogs and message boards, by offering users more refined demographic information and an enhanced method for dealing with blog spam. Buzz Report, which monitors about 11 million blogs and 100,000 public message boards, already analyzes posts to determine writers’…
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
The first ever dead tree version of Media Bullseye, the multimedia magazine I founded last December, is now available. I’m a big believer that there’s still a role for print publications to play. Not everyone takes time to read articles online and this enables us to get in front of interesting people who prefer to…
A Kintera/Luth study found that: On average, online givers donate in total (both online and offline) more than 50 percent more than those donors who do not give online.
Mike Orren: "Earthlink joins the hordes trying to do local via aggregation, in this case using Topix and Google." He also notes that "any successful local play has to be a hybrid of original content and aggregation." (which the Earthlink product is not) Mike’s right. The aggregation can help jumpstart the community with consumer generated…