Chip Shots by Chip Griffin

TiVo: Ads, Subscriptions to Gain Momentum


Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company’s Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) …

TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and General Motors are running commercials using the tags.

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