Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company’s Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) …
TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and General Motors are running commercials using the tags.
Washington Post: The Federal Election Commission revealed yesterday that it plans to take what one of its commissioners termed a "relatively nonintrusive" approach to regulating political campaigns on the Internet.
Charlen Li explores an interesting concept: the third page of search. I’ve been noodling around the idea of the "Third Page" of search (credit goes to Perry Evans from LocalMatters for prompting this train of thought). The first page of search is the query page (like www.google.com), the second page is the search results, and…
MediaPost reports: POLITICAL CANDIDATES ARE STARTING TO believe that online advertising allows them far greater opportunities to extend reach and target constituents than do traditional ad campaigns, said panelists Monday at a conference in New York City sponsored by Personal Democracy Forum, a Web site dedicated to examining how technology and the Internet are changing…
PaidContent reports that Google is exploring creating a financial vertical, perhaps along the lines of Yahoo! Finance. Supposedly they are in an exploratory stage and have had meetings with many data vendors.
The John Edwards podcast attempts to strike a folksy, casual tone. The former VP candidate talks about the NCAA tournament being on in the background while he records with wife Elizabeth. But what really struck me in listening was that Mrs. Edwards plays a much more significant role in the podcast than one might imagine. …
I ran across this announcement today about SearchForVideo.com and checked it out. Looks pretty good. A quick comparison of with Truveo (see yesterday’s post) found that SearchForVideo.com found nearly twice as many videos matching the search term "John Roberts" (634 vs. 349) I haven’t spent enough time to study the differences in methodology, but it’s…