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TiVo: Ads, Subscriptions to Gain Momentum
MarketingVox: Advertisers will flock to TiVo as it gains more subscribers, said TiVO CEO Tom Rogers during the company’s Q2 earnings conference call, writes Adweek (via MediaBuyerPlanner) … TiVo has introduced an ad-tagging feature that allows sponsors to embed an interactive tag into their commercials, allowing viewers to interact with their spots. Ameriquest, E*Trade and…
Cisco Government Affairs Types Lead the Way
Who would have thought that the public affairs folks at Cisco would actually lead the way at the high-tech company by launching the networking giant’s first official blog? Neville Hobson draws attention to this groundbreaking effort. (Link: NevOn: Cisco breaks new ground with government affairs blog.)
My Blog Has Moved
Those of you who use a feed reader to access my content should be seamlessly receiving access to my content which is now being posted at ChipGriffin.com. I will continue to maintain Pardon the Disruption as an archive of my older posts, but everything new will now appear at ChipGriffin.com. The content will be very…
New FEC Rules on Online Political Activity Likely
The Washington Post reports that new rules on internet campaigning are likely. "We are almost certainly going to move from an environment in which the Internet was per se not regulated to where it is going to be regulated in some part," said FEC Commissioner David M. Mason, a Republican. "That shift has huge significance…
Yahoo Enters Content Biz
MediaPost reports that Yahoo has announced a leap into original content, featuring former war reporter Kevin Sites. Sites, a veteran of CNN and NBC, plans to leave for Africa on Wednesday. He will spend the next year traveling to 36 war-torn corners of the world, and reporting on how current events affect people’s lives. ……
Changes Coming to Email List Marketplace
Changes are coming to the bulk email market, according to DMNews, and it’s a mixed bag for advocacy email. The cost could be coming down, but the flexibility and effectiveness could be declining as well. E-mail list pricing could drop as much as 25 percent in the next three to six months because of changes…