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Word of Mouth Marketing Conference Wrap
Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.
The Line Between Service Provider and Consultant
Kari Chisholm blogs about the current debate over whether Convio, a company that provides online advocacy tools, should be able to serve all non-profits, or just those with a certain agenda: Most of Convio’s current and past clients are lefty organizations – including the ACLU, Dean for America, Planned Parenthood, etc. Recently, however, they added…
Study: Influence of Internet News on Voters Increases
AP reports on a new Pew study that shows that: Reliance on the Internet for political news during last year’s presidential campaign grew sixfold from 1996, while the influence of newspapers dropped sharply, according to a study issued Sunday. Full report here.
Learning About The Latest and Greatest
I’m at DEMOfall 05 today and tomorrow. Some of what I post about it will be slightly off-topic for this blog, but becoming better aware of emerging technologies and companies undoubtedly helps many of my readers (and certainly influences my own efforts at innovation), so I’m going to share anyway. The basic concept of the…
links for 2005-10-05
IS BUZZ MARKETING ILLEGAL? “As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buz (tags: BuzzMarketing WordOfMouth Marketing)
links for 2007-05-19
Publisher and Authors Parse a Term: Out of Print – New York Times print on demand technology creates an interesting dynamic that many authors don’t appreciate (tags: books marketing) The Social Media Marketing Blog: Short But Sweet: to Tweet or Not to Tweet? (tags: comments)