Poynter Online reports:
DenverPost.com’s podcasts are finding some funding. Executive producer Gil Asakawa reports that the retailer Best Buy is paying for a $30,000 campaign that begins October 3. The podcasts will have a short sponsor mention at the beginning, then a longer (10-second) product-specific mention at the end.
[via Online News Squared]
Youtube paying for content, radio and the Viacom Lawsuit…the net result (tags: youtube payingusers) PodTech Interview on TechStars (tags: startups funding event) The real-world view of Web 2.0 (tags: stats) A Boston Newspaper Prints What the Local Bloggers Write – New York Times (tags: media outlook) Real Time – WSJ.com article on Belgian newspaper lawsuit…
Realm Systems tried to one-up U3 (see previous post) by unveiling the Mobile Personal Server 1400E. It’s bigger – both in claimed capabilities and size. I haven’t yet stopped by their booth to get more information (though I plan to tomorrow), but their presentation showed enhanced security possibilities that caught my attention. They demonstrated the…
I spent far too much time in airports the past few days, enduring the joy of late summer thunderstorms in the northeast. On the upside, I was able to knock out two books that I would recommend you pick up when you have a chance. John Battelle’s The Search offers a superb look at the…
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
Google Talk debuted today. It allows instant messaging using its own client software, or can be used with third party products like Trillian that allow you to centralize all of your IM communications. In addition, it has a voice component that sort of makes it like a light version of Skype.
Steve Rubel reports that BuzzMetrics and Intelliseek have been acquired by Nielsen. This represents an interesting marriage between the old school media measurement (Nielsen) and the new world of blog measurement. Previously, Nielsen has gotten into the web site measurement game generally. As companies begin to pay more attention to what is being said in…