Reuters reports:
Nearly one-fifth of Web users who read newspapers now prefer online to offline editions, according to a new study from Internet audience measurement company Nielsen//NetRatings.
The first-time study from Nielsen//NetRatings found that 21 percent of those Web users now primarily use online versions of newspapers, while 72 percent still read print editions.
Online News Squared passes on a Puget Sound Business Journal item suggeting MSNBC may be preparing to offer content syndication: That’s one thing he’s considering, MSNBC.com Publisher Charlie Tillinghast says in an interview with Puget Sound Business Journal. Tillinghast sees content syndication as another potential traffic enhancer. As it stands now, no other…
I graduated back in 1994 from American University in Washington, DC. I confess that I haven’t done the best job of keeping in touch with many of my fellow graduates — actually I can count on one hand the number of classmates I still socialize with regularly. But in recent years I have become a…
Fred Wilson mentions on his blog that plenty of people are telling him that radio is dead. He has some interesting data from JD Power on what consumers think about satellite and HD radio in their cars. My own view? Satellite threatens FM much more than AM. Those who still listen to AM often do…
Google News: The End of News Indexing As We Know It? is Google cutting secret deals with European publishers? (tags: copyright) The Value Of Aggregating Content disaggregation vs. aggregation — where are we headed? (tags: Aggregation media) Newspapers need to go hyper-local to survive echoing my argument that most newspapers can only differentiate on local…
Thanks to Matt Cronin of WebLiquid for passing along an article (free registration) from Online MediaDaily. WHILE SEARCH MARKETING IS RESPONSIBLE for much of the resurgence of online advertising, politicians have been relatively slow to purchase sponsored search links. But activity on Google this week indicates that search engines might play a more significant role…
Marketing guru Seth Godin points to a study about how visitors read news web sites. It’s all based on tracking technology designed to show what the eye is looking at on the screen. I’ve only had time to skim the report so far, but it is clearly fascinating reading. Just take a look at the…