Reuters reports:
Nearly one-fifth of Web users who read newspapers now prefer online to offline editions, according to a new study from Internet audience measurement company Nielsen//NetRatings.
The first-time study from Nielsen//NetRatings found that 21 percent of those Web users now primarily use online versions of newspapers, while 72 percent still read print editions.
Jason Calacanis takes a look at what the recent changes in the search/portal area mean — and how he sees things going in the future. Another day, another series of amazing changes in our industry. Today Microsoft got into Google’s Adsense business, Yahoo finally admmitted they are in the content business, and Google is getting…
I’m torn about how to deal with Donald Trump. Part of me says that this is the same guy who demonstrated a clear lack of respect for many Americans, engaged in disgusting personal behavior, and expressed views that would present a clear and present danger to the United States if they were actually to become…
cgm: CGM, Blogs, and Politics Much of the innovation we’re seeing in the use and spread of consumer-generated media (CGM) draws from the political blog space. (tags: Blogs OnlinePolitics) Over 100M Blogs Served (tags: Blogs) How To Instantly Get Onto Newsweek’s And The Washington Post’s Website (tags: Blogs PR)
My team at DCI Group is expanding again. I’m looking for some talented communicators to join our group to help develop and implement effective digital strategies for Fortune 50 clients, major trade associations, and other public affairs campaigns. DCI Digital works collaboratively with the others at our firm to create an integrated communications approach for…
Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.
Publisher and Authors Parse a Term: Out of Print – New York Times print on demand technology creates an interesting dynamic that many authors don’t appreciate (tags: books marketing) The Social Media Marketing Blog: Short But Sweet: to Tweet or Not to Tweet? (tags: comments)