“What is the responsibility of a marketer to understand the potential effects of the campaign?” That’s the question Susan Getgood poses. She, of course, is referring to the now infamous Boston Bomb Scare last week. Susan raises an interesting point: if the goal was to reach out to the natural audience for the show, those…
A few weeks ago Todd And released the "Power 150" — 150 top marketing blogs, as determined by a formula that combined several measures, including Google PageRank, Technorati Links, Bloglines subscribers, and Todd And’s own subjective rating. I didn’t quite make the 150 list — just eked out position number 173 to make the "near…
OK, well maybe not anyone. But if you can write an email, you can write a blog. So says Farrell Kramer in an informative article in PR Tactics. The key to blogging in my opinion is the enthusiasm and commitment to doing it. The actual writing is pretty easy and certainly mimics what many professionals…
I have a lot of respect for Jim Horton, a longtime PR blogger who I have been reading since before I myself began to blog. Nevertheless, I disagree with his post this morning that encourages bloggers to take a pledge against accepting freebies. Certainly if a blogger wishes to do this, he should be free…
Jeff Jarvis today issued a call for a blog measurement summit. That’s a great idea. As he points out, current panel based solutions aren’t as accurate as many would like to see, especially when it comes to niche blogs. Fortunately, there are a number of smart companies looking at and thinking about the problem, including…
At some point years ago when I was still in school, I learned about Occam’s Razor. A 14th century English Franciscan friar, William of Ockham, is said to have opined about not making things overly complicated when solving problems. In a nutshell, “the simple solution is almost always the correct one.” (Wikipedia has considerably more…
Duncan Riley offers a great look at how PayPerPost has marketed itself and become a name brand among bloggers in a very short period of time. It’s a great read and definitely food for thought. I suspect that others may adopt a similar marketing strategy based on the clear success it has had for PayPerPost. Perhaps…
You gotta give Scoble credit. Last weekend he was the mole in whack-a-mole when he accused prominent bloggers of not linking to others — most especially to him and his PodTech videos. Not content with the bashing he took then from Jason Calacanis and others, he posted pure Bash Bait to his blog under the…
Brad Feld points to an entrepreneur’s story about folding an online publication that rated winery web sites. As Brad says, “The lesson here – well articulated by the author – is that he failed to address a point of pain.” A colleague of mine, smart in the art of marketing, frequently reminds me that people…
An unanticipated benefit of my blogging has been that it gives my employees a window into my strategic and tactical thinking, as well as insight into what I’m focused on and what my interests are. This is, of course, a logical side effect, yet one I had not thought about when I started blogging a…