Many companies actively engage in search engine or keyword advertising today. Some go the DIY route using the tools the Google or Yahoo provide, while others outsource it to specialists in the Pay Per Click (PPC) arena. The question of whether to keep it in-house or hire a consultant is not an easy one. But…
I recently wrote “8 Ways to Maximize Media Monitoring ROI” that we’re distributing for free on behalf of CustomScoop. The subtitle is “How PR and Marketing Pros Can Go Beyond Tracking Company Mentions and Press Release Coverage to Improve ROI.” And that’s really what the guide is all about. In the 7 years that I have…
As presidential campaigns heat up in this age of the Internet, one expects to see the candidates get knocked for failing to buy up enough domain names to guard against the opportunists and creeps who use misspellings or derogatory combinations of the candidate’s name to create spoof or attack sites. BL Ochman slams the Giuliani…
New York Times reports today on the future of cell phone advertising. It notes that a number of companies and carriers are exploring how best to do advertising in this medium where the providers already know a fair bit about their customers. The article is generally thin on details, but it certainly provokes my thinking….
I missed this January 29 New York Times (registration) story when it first came out, but apparently More than 100 judicial rulings have relied on Wikipedia, beginning in 2004, including 13 from circuit courts of appeal, one step below the Supreme Court. (The Supreme Court thus far has never cited Wikipedia.) The article does a…
MediaWeek reports on an eMarketer study that predicts that … podcasting advertising will quintuple over the next five years, from a paltry $80 million base in 2006 to a $400 million market in 2011. (Granted, this is still on the small side, considering the $20 billion interactive ad market expected this year.) Muhammed Saleem over…
Yahoo has a new plan to compete with Google. No, it isn’t the much-hyped Panama. It’s a move to combat the perceived success at innovation at its Valley rival. Yahoo execs decided that they didn’t want to keep acquiring small startups as a way to get new ideas, but would rather incubate startups inside of…
For readers in the Boston area, there’s what should be a great event on February 26 put on by PRSA’s chapter in that city. It will cover social media issues, like the social media release, how to communicate with bloggers, and how to deal with the medium generally. It’s got a tremendous roster of PR…
I used to spend much of my day with a phone glued to my ear. Now it is my laptop and Treo that keep my fingers and yes, rather than my mouth and ears, busy. In this, I am not alone. There are countless others out there just like me. We’re mostly white collar professionals of…
Chris Thilk opines on the Steve Jobs call for DRM-free music from the major music labels. In his post, he underscores the significance of public perception and the role past performance plays in current and future results: I applaud Jobs calling the record labels out like this but wish that more people would apply the…