Duncan Riley offers a great look at how PayPerPost has marketed itself and become a name brand among bloggers in a very short period of time. It’s a great read and definitely food for thought. I suspect that others may adopt a similar marketing strategy based on the clear success it has had for PayPerPost. Perhaps the cornerstone of it all? “Remember that there is NO such thing as bad publicity.”
Not surprisingly, California has the most representation at Demo 07. By my unofficial count, there are 32 companies from the Golden State here. Next in line is a tie between Massachusetts (5) and foreign countries (5). Below is the complete breakdown California (32) Massachusetts (5) Foreign countries (5) Arizona (4) Washington (4) Florida (3) New…
In the age of content marketing, everyone seems to be racing to post good material to their websites, blogs, and social networkig accounts. Some of it is even that — good. Read the full post on the Media Bullseye blog.
You don’t expect to get lessons in perspective when you read the Boston Globe’s Extra Bases blog about the Red Sox. But one post tonight delivered that message twice. At the end of a notes-style piece, Nick Cafardo writes that former Red Sox backup catcher John Marzano died of a heart attack at age 45….
A few months ago, I picked up a copy of Founders at Work by Jessica Livingston, but I didn’t get a chance to read it until this past weekend. Turns out to be an excellent read. At first, I was skeptical of the notion of reading transcripts of interviews rather than a coherent story, but it…
What a difference a day makes. Yesterday, I had JetBlue up against the ropes. Like a prize fighter, under the leadership of David Neeleman, they are fighting their way back to the center of the ring. Brad Feld point early in the day to a New York Times article: In this article, Neeleman shows he…
My good friend Mark Story has an excellent post titled “Top Ten Tips on How to Build a First-Rate Online Public Affairs Offering – Or At Least One that Doesn’t Suck.” In it, he offers up a number of great suggestions — many of which I’m keenly interested in as I build out a robust…