Duncan Riley offers a great look at how PayPerPost has marketed itself and become a name brand among bloggers in a very short period of time. It’s a great read and definitely food for thought. I suspect that others may adopt a similar marketing strategy based on the clear success it has had for PayPerPost. Perhaps the cornerstone of it all? “Remember that there is NO such thing as bad publicity.”
I’m not a big fan of anonymous blogging. I don’t think there’s anything wrong with it and won’t rule out ever doing it myself (it’s foolish to say “never” anyway), I just prefer it when you’re open about who you are when you’re expressing opinions. It helps the audience understand your message in context. That…
I’m a numbers junkie. Heck, if I actually liked complex math, I’d probably have wound up as a quant jock for a hedge fund. So when I’m managing a company or project, I like to rely on real numbers — solid facts — to make decisions. I don’t ignore my gut feel, but I’ve learned that…
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I was prepared to write up a post today disputing the criticism of Microsoft and Waggener Edstrom for their preparation for an interview with Wired. But Joseph Thornley beat me to it and did a better job than I would have. Go read his post instead. Technorati tags: Wired, Microsoft, Waggener Edstrom, PR, ethics
After the first 4 days of games, my “wisdom of the crowds” bracket is hanging in there. Currently in 24th place in my pool of 107 people. There are 38 correct selections on my entry so far, and the pool leader has 40, so the competition is clearly still bunched up. Only 3 of the…