Chip Shots by Chip Griffin

How PayPerPost Did It

Duncan Riley offers a great look at how PayPerPost has marketed itself and become a name brand among bloggers in a very short period of time.  It’s a great read and definitely food for thought.  I suspect that others may adopt a similar marketing strategy based on the clear success it has had for PayPerPost.  Perhaps the cornerstone of it all?  “Remember that there is NO such thing as bad publicity.”

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