New Media Marketer: E-mail marketers are lobbying the Federal Trade Commission (FTC) to add a sunset provision to the CAN-SPAM Act that would allow e-mail addresses to be automatically removed from suppression files after five years.
Kari Chisholm offers this: "Governing Magazine has a great discussion of the role that blogs are playing during the Texas legislative session"
Idil Cakin of Burson Marstellar offers some good advice about dealing with the blogosphere in an article for DMNews. Excerpted below are some of the more interesting points. Whoever comes up with the best "secret sauce" to solve the problem of weighting blogs will have a powerful offering. (This is something the brains at CustomScoop…
This weekend I started playing around with the MSN Search Toolbar that also includes Desktop Search. The Desktop app is very impressive and certainly handy. It searches emails, including attachments, as well as documents on your hard drive for any search terms you input. It’s lightning fast and effective. The search within Outlook feature has…
This one I just don’t understand. Tom Foremski takes Technorati to task over at Silicon Valley Watcher for a pay service that allows corporations to track their coverage in the blogosphere. He writes: "I was surprised by how aggressive Technorati was in its pitch because it has a very good standing within the blogging community,…
PaidContent draws attention to a potential sleeper issue for Internet content providers, aggregators, and readers: how far can caching go? The post involves a lawsuit against the Internet Archive (a tremendous service that let’s you look back at what a web site looked like years ago).
Steve Rubel labels the latest activity of "swarms of citizen journalists … mobilizing to settle scores" as "vigilante journalism." It’s an apt name for the phenomenon and it will be interesting to see how the debate moves on this. Frankly, I’m torn. Bloggers certainly have the write to "kvetch" (as BL Ochman woud say), but…
AdAge reports on that the Washington Post has become an early adopter of RSS ads. I’ve seen them in the feeds I subscribe to from the Post and they are done well — easily seen but not obnoxious.
Robert Scoble thinks so. He argues that Bloglines beats out Technorati because it has more links. Now, Bloglines may indeed be better than Technorati — I simply haven’t examined it carefully enough to comment. But you can’t focus solely on quantity at the expense of quality. All the links in the world don’t matter if…
Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.