Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago.
On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.
Google’s IM client (Google Talk) has gotten all the attention today, but it strikes me that the bigger announcement is the way they will start verifying Gmail accounts – through SMS messages to users’ cell phones. The rationale is that you can fake other ways of verifying a real person is creating an account, but…
I keep fighting the battle of bloat with my RSS feeds. And it got me to thinking about the question: if I only read one blog, what would it be? The answer came to me very quickly: Scott Karp’s Publishing 2.0. Almost every post that Scott writes provides something to chew on — food for…
Thanks to all who shared their advice on the right bag to use for my laptop and D-SLR camera/lenses/accessories. I ended up selecting the Lowepro CompuDaypack. I took it with me to Washington, DC this week and it fit all my gear, if a bit snugly, and was able to be stowed under the seat…
P&G debuts measurement tool calculating PR’s value – PRWeek US (tags: PRmeasurement)
Charlen Li explores an interesting concept: the third page of search. I’ve been noodling around the idea of the "Third Page" of search (credit goes to Perry Evans from LocalMatters for prompting this train of thought). The first page of search is the query page (like www.google.com), the second page is the search results, and…
The sixth episode of the Disruptive Dialogue podcast is now available. This one was recorded in Bow, NH and is 28:51. You can download this podcast as an MP3 or subscribe to the RSS feed to make sure you never miss an episode. Topics: 00:34 – Opening & Introduction 02:47 – wealthy people read blogs…