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The launch of Agency Leadership Advisors
For more than twenty years, I have had the privilege of working with a lot of very talented agency owners and executives. These are individuals who excel at the creative process and delivering superior client service. They have built teams that help their clients achieve important business objectives. As good as they are with clients,…
Neither Love Nor Hate Should Guide Your Business Decisions
Infatuation and antipathy make very poor business partners. One cannot divorce decision-making from emotions entirely, but one must endeavor to limit the influence of the heart over the head. How many times have we all made choices in the heat of the moment that we later regret — in business or otherwise? Take, for instance,…
Focus on fit not differentiation
Many PR agencies worry about portraying themselves as different from the competition. After all, that’s how you get business, right? Often, agencies end up with “differentiation” that isn’t really all that different. (Hint: just about everyone says that the quality of their team makes them different.) Clients want results, so they’re not focused on the…
Join Me on FIR Live on Saturday Afternoon
I’ll be a participant in the FIR Live online radio show this afternoon. Feel free to stop by to challenge me, ask questions, or just listen in.
More Food for Thought from Failure
Mark Goldenson, a co-founder of a failed startup called PlayCafe, has a guest post at VentureBeat where he discusses lessons learned from his experience. The whole column is worth a read, but here are a few things that popped out at me as being worth further comment.
Choosing the Right Media Monitoring and Analysis Solution
Not surprisingly, I am often asked about the best solution for meeting someone’s media monitoring and analysis needs. Of course, I am very biased in favor of CustomScoop, but I also recognize that some solutions may be better fits for certain individuals, organizations, and needs. That’s why I wrote a white paper on the subject. In it, I try to address some of the questions and dilemmas I most often see