Similar Posts
Startup Advice from Entrepreneurs, Investors, and More
David Cohen and Brad Feld assembled a nice collection of anecdotes and advice for entrepreneurs with Do More Faster. Based on learnings from their TechStars program and the experience of a large collection of entrepreneurs, investors, lawyers, and others, this book offers up plenty of nuggets that anyone in the startup community will relate to…
Playing the Name Game
Names don’t matter. Except when they do. I have spent too much of my life helping to name things. Companies. Products. Articles. Blog posts. Books. Features. Proposals. Presentations. Oh, and my kids, of course. Here’s what I have learned:
There’s Nothing Wrong with Apple’s 30 Percent
Much electronic ink has already been spilled over Apple’s decision to make in-app subscription purchasing available — at a 30% fee. I’m about to spill some more. Today’s open letter from Readability re-stokes the controversy as it claims that Software-as-a-Service providers are now ensnared in the new policy, not just media publishers and content providers….
How “Energy Efficient” is Your Marketing Campaign?
While listening to the latest episode of FIR Live over the weekend, the concept of “energy efficiency” of marketing and communications campaigns came to mind. No, I’m not talking about how “green” the effort is. This isn’t about recycled paper or carbon emissions. I’m thinking more like the energy efficiency of a furnace. Is 95%…
Understand the tradeoff between cost and elasticity of business resources
In the age of cloud computing and the gig economy, the ability to scale and pivot in many businesses has never been easier. This is a real advantage for technology- and service-based businesses because it increases competitiveness and provides incredible flexibility. But this elasticity of resources comes at a price. Literally. When I ran a…
Products that Sell and Products that Work
The other day I found myself telling someone that a company I know of has “a product that demos well, but it doesn’t work well once you buy it.” We all know the type, right? At the extreme end are some of the gimmicky items you find sold on TV infomercials. Some of them actually…