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Data-Driven Business Decisions
Anyone who has ever worked for me knows that I love data to help me make decisions. Sure, I use my gut feelings a lot, too, just like any entrepreneur, but when I have access to good data and it makes sense, I want to use it as an aid. Often, data conflicts with anecdotal…
Media Intelligence Minute – July 17, 2017 – Building a Data-Driven Team
In this CARMA Media Intelligence Minute, I discuss the importance of building a talented team to create a data-driven communications culture inside an organization.
Always be willing to walk away
Whether you’re looking to close a contract with a new client, settle on a deal with a vendor, or reach agreement to sell your business, you always need to be prepared to say “no.” When you don’t walk away from bad terms, you inevitably end up regretting the decision. Pressure to complete a deal comes…
New Look for CustomScoop
Just a short note to let you know that we have updated the look of the CustomScoop web site. Lots of new content there and you should expect to see more frequent contributions to the CustomScoop blog as well.
Virtual versus remote
As technology has made it easier for employees to seamlessly work from home, a coffee shop, or wherever else they want, businesses are increasingly deciding to go without a physical office. The agency space, in particular, has seen a rise in the number of firms that lack a location where the full team works every…
Scott Cleland
Scott Cleland, Chairman of NetCompetition.org, a net neutrality forum funded by broadband companies, discusses Google’s rising power and what he sees as the ominous implications of it.