Katie Couric’s Commencement Address at American University
(via Harbor Light Writers Group)
It seems appropriate to use commencement addresses to learn about the art of speechwriting and delivery. In this case, we’ll take a look at Katie Couric’s remarks to the Class of 2014 at American University’s School of Communications. Capturing the attention of graduates and their families represents no easy task. Their focus remains squarely on receiving the diploma and celebrating the successful conclusion of their studies. Katie Couric obviously understood this and tried to strike key notes that would maintain the audience’s interest. Some of the important elements of this speech include: Relevance. She talked about her father’s role at…
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