Corporate Authenticity
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
I spent the better part of the day yesterday flying from Seattle back to my home in New Hampshire. After a nice visit with my brother and his family, it was time to get back home and get geared up for the sprint to the end of 2016. People often make fun of me for…
What happens if you believe in the power of social media but the rest of your company does not? Do you take matters into your own hands and start interacting with customers online? Or do you respect the wishes of your bosses and keep your head down by doing the job you were hired to do?
Sure, the current economic environment stinks. Most companies with cash are sitting on it, waiting to see what happens with the credit and equity markets. But some shrewd companies will take advantage of what cash they have to invest a percentage of it in acquisitions. From an acquirer’s standpoint, now is a pretty good time…
Like most entrepreneurs, I negotiate and sign a lot of contracts. And while I’m not a lawyer, I sometimes feel like one after as much time as I have spent with — and as much money I have paid to — attorneys over the past 15 years of running businesses. But what interests me more…
I went to the local farmer’s market this morning, and just about every stall was selling piles and piles of tomatoes. Now, I wasn’t all that interested in tomatoes since it was 58 degrees out (hints of fall are finally in the air here in New Hampshire). But that’s not what really struck me. What…
Heather Lauer, author of the Bacon Unwrapped blog for the past several years, has penned a book about her favorite meat titled “Bacon: A Love Story.”
She took some time to talk with me about the book, the food, and the process of writing and promoting her first book.