Corporate Authenticity
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
With news late yesterday that Google would create a parent company for itself, financial and tech pundits started churning their gears to figure out what it all means. Was the establishment of Alphabet merely a way to retain the services of rising star Sundar Pichai who snagged the title of CEO for the new Google…
I’m a big fan of checklists. There’s a reason why pilots and others in life-and-death roles rely on them to ensure things get done right. In business, we often develop processes to deal with repeatable activities — things like on-boarding clients, promoting events, and publishing content. Many times we will get a group together, think…
If you run a subscription-based web service — or “software as a service” (SaaS) to be all fancy about it — you know that it’s not as easy as an inventory-based business to measure. If you’re selling widgets, you can figure out what your product cost is and then calculate your margins based on how…
Over the years, I have periodically hosted dinners with a handful of people — most of whom I knew, a few I didn’t — as a way of bringing smart people together for good conversation. I have also attended countless small group dinners, often at conferences. These events have been almost uniformly enjoyable, often productive,…
I was reading a thread in a private Slack channel this morning about ROI for a particular marketing activity. One person made the point that people costs were being overlooked in the calculation being discussed. This is true of many things in the agency business community. Too often I see discussions with agencies and with…
In recent years, we have moved from an Internet saturated in ads to one heavily dependent upon subscriptions. Venture capitalist Fred Wilson makes a smart observation about this trend in his 2019 year-end post: “a subscription overload backlash is emerging as many consumers have signed up for more subscriptions than they need and in some…