Corporate Authenticity
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
Rohit Bhargava discusses his new book “Personality Not Included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back.”
Jon Garthwaite, Editor of Townhall.com, joins Chip to talk about the acquisition of the conservative web portal by Salem Communications, as well as his outlook of the future of politics online.
Yes, you need to have goals and a plan. No, you should not flip-flop on your choices all the time. But you should be ready to take chances and take advantage of new paths that appear in front of you unexpectedly. While the word “opportunistic” sometimes carries negative connotations and can suggest moral ambiguity, I’m…
Today, I came across a post from popular new media marketing blogger and entrepreneur Chris Brogan titled “Profit from ‘Pick Your Brain’ Requests.” As I read the headline, I thought to myself: “Right on! I love it when people pick my brain because it often gives me great ideas, too!” Unfortunately, that’s not what Brogan’s…
Chip raises the question of whether we should even continue to have vice presidential debates, given their track record.
Government agencies have long understood the value of “open source intelligence” to national security. While the public may think of secret agents, skulking in the shadows and breaking in to dangerous foreign places, the reality is that intelligence agencies work extensively with publicly available information to glean insights for their leaders. That’s a lesson that…
The conventional wisdom in the agency world is to avoid charging clients by the hour. Instead, agencies are looking for more creative ways to generate compensation that recognizes their “true value.” In general, I agree that agencies shouldn’t use billable hours — most of the time. Too often they lowball their hourly rates because they…