Social Media Coarseness a Real Threat
The vile conversations taking place in social media threaten its growth. That’s the subject of my latest commentary at Media Bullseye. Check it out and let me know if I’m full of hot air myself.
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Making the Company Holiday Card a Little More Interesting
At DCI Group this year, we decided to have a little fun with our holiday card. Instead of sending out scads of printed cards that would just get lost in the pile of others just like it on the desks of those we work for and with, we went with a holiday e-card. But we…
“Audience Intelligence” May Be a Smarter Term Than “Media Intelligence”
Our industry typically likes to refer to itself as purveyors of media intelligence. This stems from the fact that we grew up out of media monitoring and analysis and continue to uncover valuable insights from the public media. Yet that’s not really the most accurate description of what we do and the value we offer….
Issue Branding vs. Issue Action on the Web
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
Government Transparency and “Listening”
Jeff Jarvis started an interesting discussion on his blog about what he perceives as the government’s failure to listen to the markets as it attempts to deal with the ongoing credit and equity crisis. He asks, “Why wasn’t the government better at listening to the market? Did it ever ask what it should do?”
The New Media Cocktail
Recently I started to write a blog post about the future of media. I planned to address the two big themes that I see playing a significant role in how we will produce and consume media in coming years. It spiraled a bit out of control and became a 30 page e-book titled The New…
Unsubscribes used to sting, but now I see them as a win
My friend Christopher S. Penn recently offered a video explaining why he includes a giant unsubscribe button in his email newsletter. Ironically, I had the topic of unsubscribes on my own editorial calendar for Chip Shots, too. The truth is that unsubscribes used to bother me. I would get a notification from my email list…