Social Media Coarseness a Real Threat
The vile conversations taking place in social media threaten its growth. That’s the subject of my latest commentary at Media Bullseye. Check it out and let me know if I’m full of hot air myself.
The vile conversations taking place in social media threaten its growth. That’s the subject of my latest commentary at Media Bullseye. Check it out and let me know if I’m full of hot air myself.
Our industry typically likes to refer to itself as purveyors of media intelligence. This stems from the fact that we grew up out of media monitoring and analysis and continue to uncover valuable insights from the public media. Yet that’s not really the most accurate description of what we do and the value we offer….
I had a conversation yesterday that spurred me to think back to the “old days” of the World Wide Web. You see, I’ve been at this game long enough to remember Yahoo before it was at Yahoo.com. Most of you probably don’t know that it used to live at http://akebono.stanford.edu. In any case, I took…
When a speaker or author drops the “f bomb,” utters excretory expletives, or launches a lusty cuss word, it doesn’t add emphasis. It doesn’t make them look cool, hip, and smart. It makes them seem crass, juvenile, arrogant, and less than they are. I say this not because I’m a linguistic purist. Far from it….
Earlier this year, we provided our clients at DCI Group with a white paper I wrote to forecast trends in digital public affairs for the next 12-18 months. We recently decided to make it available publicly, and you can download your own copy of the document for free at the DCI Digital web site. Like…
Next week I will join a panel of entrepreneurs talking to students in an entrepreneurship class at the University of New Hampshire on the subject of failure. This is a subject that numerous entrepreneurs and investors have talked about in the blogosphere in recent years. I’m certain I have even chimed in on occasion. But…
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…