Chris Brogan
Chris Brogan, an entrepreneur and media creator, discusses making a business out of new media.
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Jeff Taylor
Jeff Taylor, a Senior Vice President at Fleishman-Hillard Government Relations in Washington, DC, talks about LinkedIn.
A Novel Way to Sponsor a Podcast
Popular marketing podcaster Joseph Jaffe of Across the Sound tossed out an idea on his show last weekend: if someone would buy him an iPhone, it would be worth a sponsorship of one of his upcoming shows. Since we’ve had good luck sponsoring For Immediate Release with Shel Holtz and Neville Hobson as well as…
Extending Coverage Through “Link Journalism”
Scott Karp of Publishing 2.0 lately has been extolling the virtues of linking as part of professional media coverage. Hardly a new concept in social media, but one that still hasn’t gained complete traction as traditional media migrates online. He dubs it "link journalism" and recently touted the efforts of one of his company’s clients,…
When Crowdsourced Reviews Break Down
Online consumer product reviews have changed the way I shop. Rarely do I make a purchase without checking on the web to see what others have experienced themselves. I take into account the assessments of professionals, but I value the collective judgment of multiple consumers more. The system works when many people take the time…
No employee should be irreplaceable
Businesses get into trouble when knowledge or relationships reside in a single employee. The reality is that team members leave the company, get sick, or otherwise become unavailable, sometimes with little or no notice. If one employee is the only one who knows how to perform a specific process or use a particular tool, that’s…
Is Now a Good Time to Acquire Startups?
Sure, the current economic environment stinks. Most companies with cash are sitting on it, waiting to see what happens with the credit and equity markets. But some shrewd companies will take advantage of what cash they have to invest a percentage of it in acquisitions. From an acquirer’s standpoint, now is a pretty good time…