Why SF Chronicle is Failing
|
|
Mark Cuban is nothing if not innovative and controversial. Today, he addresses the issue of lots of Oscars footage being placed online by consumers. His answer? To capture Youtube viewers, the first step would be to OVERWHELM Youtube with partial clips of full length that tease Youtube users and point them to Oscars.com. For this…
Fewer people are reading more ads. That’s the conclusion one can apparently draw from dueling reports this week. A New York Post piece today that more and more magazine readers appear to be headed for the web for content. While some titles are enjoying banner sales and strong comebacks, many of the old standbys are suffering…
I happen to believe that podcasts are much more interesting when they have listener comments. Though I don’t share Michael O’Connor Clarke’s general disdain for the quality of podcasts, I do share his distaste for “the kissyfest ‘love the show’ comments from loyal listeners.” The problem with most comments is that, like letters to the…
Doug Haslam of Topaz Partners was kind enough to grant an interview to Sarah Wurrey of CustomScoop’s Media Bullseye during the recent SNCR symposium in Boston. Doug talked about his firm’s work with Scuderi Group to promote an innovative new air hybrid engine. Not only does it make good content, but it’s also letting me…
Publisher Arthur Sulzberger isn’t so sure. “I really don’t know whether we’ll be printing the Times in five years, and you know what? I don’t care either,” he is quoted as saying. It’s all about the Internet, according to an interview he gave at the World Economic Forum in Davos, Switzerland and reported at Haaretz.com:…
From PaidContent: as the earnings for the NYTCO, Gannett and Tribune have shown, interactive ad dollars are not growing as expected (Dow Jones and the smaller Journal Register Company represent the exceptions). And as WaPO prepares to release its Q1 earnings, the CEO of its online division tells the WSJ that online ad growth is…