Why SF Chronicle is Failing
John Battelle looks at what’s really ailing the San Francisco Chronicle.
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Their leading public relations industry podcast, For Immediate Release, has just struck a sponsorship agreement with Ragan Communications. I couldn’t be more pleased for Shel and Neville and for the FIR community. The deal includes promotion of the FIR podcast by Ragan, which makes it somewhat unique as sponsorship models go. Hopefully this will help…
Interested in an entertaining if tortured analogy of the progression that individuals and companies can make through social media? Check out my latest column at Media Bullseye.
I had a conversation yesterday that spurred me to think back to the “old days” of the World Wide Web. You see, I’ve been at this game long enough to remember Yahoo before it was at Yahoo.com. Most of you probably don’t know that it used to live at http://akebono.stanford.edu. In any case, I took…
Mitch Joel has been talking recently on his podcast, Six Pixels of Separation, about the difference between audio and video podcasts. Then I heard John Furrier of PodTech talking about it on a podcast with Heather Green of BusinessWeek. And it all got me thinking. Relative Value. I think John made an interesting point when…
Q. I found a company that guaranteed coverage by a certain number of bloggers that would help improve my search engine ranking. Is this a good idea? A. Probably not. Without knowing all the details, this certainly sounds fishy at best. Typically companies that undertake projects like this are compensating bloggers under the table. Sort…
The line between newspapers and TV blur more and more every day. Heck, we may as well include radio in the mix. The new media universe on the web allows all forms of old media to encroach on each other’s territory. The Wall Street Journal and other papers provide audio and video coverage on their…
