In the two months I have been running Cork & Knife, I have begun to really feel for the media. I thought I got a lot of lame pitches as a blogger, but I must tell you that it is nothing compared to the stuff that comes across my desk daily now as a result of of publishing a multimedia magazine focused on fine food and drink.
I get generic pitches that are completely unrelated to the actual content of my publication and no sense of the audience I am targeting. I get offered more free books and products than I could ever imagine (some helpful, some not). And remember: this is but a new, small media outpost. What the established players deal with must be mind-boggling.
I guess you really don’t know how it is until you walk a mile in another man’s shoes, do you?