links for 2005-11-16
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“IN A FURTHER SIGN OF momentum in the RSS advertising space, Pheedo, a blog and RSS ad network, today officially unveils its RSS analytics service.”
Another company targets video search, this time overseas: Autonomy has just signed a joint venture with China Netcom Broadband (CNCBB), one of China’s biggest internet companies with more than 110m subscribers. The pair have agreed to create a service that will allow Chinese consumers to search for news and video clips from 25 local and…
The good news: 36 million Americans use text messaging. The understandable caveat: most are 18-27. Shel Holtz discusses implications for the PR industry broadly, but does text messaging have a future in politics? Could it be a way to engage younger voters with issue alerts? Or is it an Inside-the-Beltway pro tool that might work…
Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.
According to Tom Evslin, it is a book published in blog format. But it is more than just a simple format change: Evslin has written a novel, Hackoff.com, that makes the entire blog experience, including comments, an integral part of the content, according to Fred Wilson. Unfortunately, the site seems to be down right now,…
Publisher and Authors Parse a Term: Out of Print – New York Times print on demand technology creates an interesting dynamic that many authors don’t appreciate (tags: books marketing) The Social Media Marketing Blog: Short But Sweet: to Tweet or Not to Tweet? (tags: comments)
MarketingVOX: NPR Launches Podcast Push; Acura a Sponsor MicroPersuasion reports prominent tech columnist John C. Dvorak is bullish on podcasting: “There is no doubt in my mind that podcasting is not only here to stay but will also shortly threaten established media broadcast systems.” Dave Winer: “Two nightly news shows available via podcast: NBC Nightly…