links for 2005-11-16

Earlier this week I blogged about Problems with Attensa, a new feed reader that integrates with Outlook.  Word got to Mike Beale at Attensa and he reached out to me to see how he could help.  I’ve now been using it successfully for a few days and am very impressed — both with the product…

Today’s recommended reading is a bit all over the map. There’s something here to please communicators, entrepreneurs, consumers, and probably a half dozen other demographics. Don’t get too used to it, though, because I’m just as likely to get hung up on a single topic tomorrow.

Cymfony offers a good recap of the Word of Mouth Marketing Association held this week in Chicago. On a separate note, P&G refers to it as Word of Mouth Advocacy — a term I think is more accurate and better explains the phenomenon when executed correctly.

Google News: The End of News Indexing As We Know It? is Google cutting secret deals with European publishers? (tags: copyright) The Value Of Aggregating Content disaggregation vs. aggregation — where are we headed? (tags: Aggregation media) Newspapers need to go hyper-local to survive echoing my argument that most newspapers can only differentiate on local…

Church of the Customer has an interesting item pointing out that Cooking Light magazine has the right theology: Encourage readers to meet one another via magazine-sponsored "supper clubs." A New York Times article explains how they make money off of the events: McCormick, as a co-sponsor of the magazine-sponsored supper clubs, pays an undisclosed fee…

Who would have thought that the public affairs folks at Cisco would actually lead the way at the high-tech company by launching the networking giant’s first official blog?  Neville Hobson draws attention to this groundbreaking effort.  (Link: NevOn: Cisco breaks new ground with government affairs blog.)