Idil Cakin of Burson Marstellar offers some good advice about dealing with the blogosphere in an article for DMNews. Excerpted below are some of the more interesting points. Whoever comes up with the best "secret sauce" to solve the problem of weighting blogs will have a powerful offering. (This is something the brains at CustomScoop…
Kate Kaye blogs about a new Pew study on blog influence: Bloggers are often touted as influential instigators, feeding buzz-worthy topics to the mainstream media they so disdain, and even guiding discussion in other communication channels. Not so, says a new study analyzing the impact of political blogs on the national conversation leading up to…
This one I just don’t understand. Tom Foremski takes Technorati to task over at Silicon Valley Watcher for a pay service that allows corporations to track their coverage in the blogosphere. He writes: "I was surprised by how aggressive Technorati was in its pitch because it has a very good standing within the blogging community,…
Here’s what caught my attention at Day 2 of DEMOfall 05: EasyReach – a service to make documents available to you easily no matter whether you’re using your desktop, laptop or PDA Destinator – enables GPS phones to turn search results into spoken map directions to help you drive somewhere TalkPlus – a cell…
Online Media Daily reports: People for the Ethical Treatment of Animals said that its aggressive online viral campaign targeting trendy teen apparel retailer Wet Seal has led the company to agree not to carry fur this fall. PETA’s initiative, which leveraged the membership of social networking site MySpace, illustrates marketers’ newfound respect for online opinion,…
Interesting commentary over at Personal Democracy Forum over the merits of advertising on blogs vs. WashingtonPost.com. Henry Copeland of BlogAds suggested in a debate at the Online Politics conference earlier this month that you’d hit more eyeballs with a buy on political blogs than on the Post web site. Kate Kaye astutely points out that…