links for 2005-10-04

This news is a month old, but it has been sitting in my "to post" file and since I’ve done a lot with success and failure in paid subscriptions lately, here’s a success story from MediaPost: THE NEWLY FORMED INTERNET DIVISION of Rupert Murdoch’s News Corp. acquired Scout Media Inc., a Seattle-based online sports company…

Publisher and Authors Parse a Term: Out of Print – New York Times print on demand technology creates an interesting dynamic that many authors don’t appreciate (tags: books marketing) The Social Media Marketing Blog: Short But Sweet: to Tweet or Not to Tweet? (tags: comments)

MediaPost observes a growing trend for campaigns on the web: Democratic political consultant Michael Bassik adds that many political campaigns are purchasing variations of their candidates’ names. "It’s common for campaigns to not only purchase up every permutation of their own campaign’s name, but also negative URLs as well," said Democratic political consultant Michael Bassik….

Henry Copeland of BlogAds, an advertising network for blogs, spoke to the current state of the market for ad spending in the blogosphere: After dropping 40-50% for the first couple of months after the election, it looks like we’ll be at new highs in March and April. I won’t call it a tipping point, because…

Or at least that’s how it seems when you read the wild rumors about Google attempting to buy Reuters. 

Steve Rubel reports that BuzzMetrics and Intelliseek have been acquired by Nielsen.  This represents an interesting marriage between the old school media measurement (Nielsen) and the new world of blog measurement.  Previously, Nielsen has gotten into the web site measurement game generally. As companies begin to pay more attention to what is being said in…