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What Newspapers Are Doing to Compete
The Hartford Courant takes a look at the current difficulties facing newspapers — and how they are addressing the problem both on and off-line. These are tough times for the printed word. As newspapers grapple with their collective identity crisis, they’re also navigating some stark industry conditions – what some news veterans call the worst…
Tracking “Podcast” vs. “Blogcast”
Robert Scoble likes Bloglines Citations for its ability to track blog conversations. He points to the recent item about Microsoft preferring the term "blogcast" over "podcast." He’s right … that’s a good service. But more to the point, it will be interesting to see whether the blogcast term catches on. Obviously, right now it’s being…
What the heck is a blook?
According to Tom Evslin, it is a book published in blog format. But it is more than just a simple format change: Evslin has written a novel, Hackoff.com, that makes the entire blog experience, including comments, an integral part of the content, according to Fred Wilson. Unfortunately, the site seems to be down right now,…
Does the Long Tail Threaten Subscription Services?
Steve Rubel should send a bottle of antacid to subscription services everywhere. He raises the question of whether the Long Tail will diminish demand (and willingness to pay) for subscription services online. I would argue that the Long Tail will not threaten creative and innovative providers. In fact, it will probably create new opportunities. …
Issue Branding vs. Issue Action on the Web
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy campaign. Inevitably, internal and external clients get excited by the biggest numbers. How many eyeballs are seeing the…
John Edwards Does Gnomedex
I wasn’t able to make it out to Gnomedex, unfortunately. Fortunately, I’ve been able to catch some of it through the streaming feed provided by the conference. I found it very interesting several weeks ago when I first heard that John Edwards would be a keynote speaker at the event. It really demonstrates the lengths…