Seth Godin is usually known for his marketing advice. But that’s fundamentally what politics ends up being all about anyway, isn’t it? In assessing a debate between David Keene and Ralph Neas over judicial nominations, he determines that Keene was believeable and on message, while Neas sounded "like a Moot Court debater." (For you lawyers out there, that isn’t actually a compliment.)
He reaches the following conclusion, which is good advice in politics and marketing:
You’re never going to persuade everyone of anything. What you can do, though, is persuade the persuadable, persuade the people who are choosing to listen and are open to believing the story you want to tell.